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Find answers to common questions about our Google Ad Management & Optimization Services.
Yes, clients can be set-up on weekly, bi-weekly or monthly reporting branded to your company. Each report will contain the clients Google Ads (clicks, impressions, cpc, avg position, conversions, conv rate, etc) statistics and also compare those statistics to the previous weeks statistics. You can also view these stats on your Google Ad's Account at anytime!
Yes we offer landing pages and in 99% of cases we require our clients to use a landing pages. Driving traffic to your homepage, like most local businesses do, is almost always a waste of money.
We build high converting, mobile optimized landing pages using Instapage which allows for real time A/B split testing to find the best version of the page. A high converting landing page is one of the biggest drivers in the success of your paid traffic campaign.
Why handcuff ourselves by not giving our clients the greatest chance for success?page.
Yes we offer call tracking and call recording. We use CallRail. We also track calls back to which keyword drove the phone call as a conversion which helps with mid and long term campaign optimization.
Yes, we do use Google Analytics. Every new onboard we do gets a new Analytics account (or we can use an existing one if you have one). This enables us to track everything more efficiently and also set up our in-depth call tracking as well.
CPC stands for cost per click and it means how much someone pays Google when their ad is clicked by a Google search user. This can be based on area, competetion, and Google's current pricing models.
That’s a great question but unfortunately hard to answer so I’ll go with “it depends”.
It depends on the niche, keywords, search volumes, the location and ultimately the markets CPC. Many local businesses can thrive on $1,500/mo ad budget while with that same budget in another niche a business would struggle to do well and gain traction. It comes down to the monthly search volumes in the market, the number of advertisers and how much the CPC’s are.
Before trying to determine this I’d recommend shooting us an email for advice prior to quoting your industry.
That’s a tough question to answer because so many variables are at play. While we have experience and case studies in lots of niches the truth is every city/town/state is slightly different because a whole new set of companies are playing king of the hill shooting for top placement.
We are not mind readers and can’t read the future but we can take a look at your niche and city and give you our best estimates although we cannot guarantee any specific numbers.
Yes. Without knowing what keywords are turning into leads and which are wasting money its impossible to optimize a campaign. Our team will handle setting all of the conversion tracking up for you.
It’s in your best interest to set-up a time for your ads to start and stop…preferably only running the ads during business hours. Let’s be realistic, its not going to be the greatest lead that comes through at 3:58 am or a phone call that comes in after you’re closed for business.
We advise everyone run a little before business hours and a little after.Having said that, there are exceptions to this rule depending on the industry.
If you have more questions or need assistance, feel free to reach out to us anytime.
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