A Google Ad's Agency That Delivers!
Why use an Agency?
Perhaps you attempted to manage Google Ads (previously known as Google AdWords) on your own, only to find that click costs soared while conversions remained elusive. Alternatively, you might be thinking about enlisting a PPC agency or team to secure your success, but you were met with an uncomfortable reality of high costs.
Certified Team
Our dedicated search team, based in the USA, holds certifications in both Google Ads and Bing Ads. All team members are engaged in ongoing education to ensure they stay current with the latest search strategies and tactics. Your campaigns are in excellent hands!
Custom Landing Pages
There’s a reason we are one of the top PPC providers. Our clients campaigns convert at 20%-40%+ in most cases. While the industry average is anywhere from 5%-12% (our competitors). Simply put, we’ll send your business more leads.
Conversion Focused
Our core focus for every campaign that we work on is conversion rate. Conversion rate and cost per conversion are our main KPIs we optimize for. Continually testing and tweaking the right keywords, ads and landing page makes all the difference.
We’re a Google Partner Agency
As a Google Partner Agency, we stand among the elite in PPC specialists. This esteemed recognition is granted only to advertising agencies that have proven their ability to deliver consistent success.
Google Ads Campaigns That Actually Convert Starts With A Quick Consult.
We’ll leverage Google Ads platform to put your USP (unique selling proposition) directly in front of your targeted local audience right at the moment they are searching Google in real time for your exact products or services. They search a problem, we offer you as the solution.
Initial Consultation
We'll discuss your target audience, competitors, and campaign goals, then create a customized strategy for your business. After agreeing on goals and receiving payment, we'll begin the onboarding process (24-72 hours) and get started on a new or optimized campaign.
Custom Landing Pages
Our clients' landing pages convert at 20%-40%+, far surpassing the industry average of 5%-12%. In short, we’ll deliver more leads and calls. If you prefer an in-house designer, we’ll gladly consult on the necessary design aspects at no extra charge.
Extensive Keyword Research
Choosing the appropriate ‘high-intent’ keywords for your PPC strategy is crucial for executing a successful Google Ads campaign. If you lack the right intent keywords (and match types), your campaign is likely to yield low conversions and underperform.
Ad Copy Creation & Testing
The ad copy for your PPC campaigns plays a vital role in ensuring that the searched keyword aligns with an advertisement addressing the user's problem through our unique selling proposition. They seek a solution to a problem; we deliver the answer.
Contact Form & Call Tracking
To execute a successful Google Ads campaign, effective tracking is essential. We take care of everything for you, including setting up conversion tracking for both contact forms and phone calls. Our approach allows us to monitor forms and calls at the keyword level, giving you clear insights into which specific keywords are generating inbound leads for your campaign.
Custom Reporting
Every Monday, you will receive a weekly email report summarizing your Google Ads account activity from the past week. This report highlights key performance metrics compared to the previous week, helping you track progress, assess improvements, and identify areas for adjustment. We aim to keep you informed for better advertising decisions.
Campaign Bid Managment
It’s perplexing why so many companies rely on an array of complex tools and gadgets for this task. Particularly now, with the incredible smart bidding strategies that Google continues to introduce. We will lower or eliminate bids on underperforming keywords while boosting bids on those that excel. As a result, your campaigns will consistently focus on the most effective, high-converting keywords. Ultimately, much of this hinges on the bidding strategy you select.
Weekly Optimizations & Fine Tuning
We will closely monitor the performance of your Google Ads campaign by analyzing weekly conversion and click data, enabling us to make regular adjustments and refinements to ensure sustained optimal performance and lead flow. We can swiftly modify various elements, including keywords, ads, devices, ad schedules, ad extensions, negatives, and even landing page CTAs (calls to action) as needed to keep the campaign on course.
Ad Management Pricing Plans
Small Business
- $1500-$4000/ month Ad Spend (Paid to Google/Meta)
- Ideal for Small Businesses seeking more leads
- Weekly Campaign Optimization
- Includes CallRail Tracking
$650/mo
Professional Level
- $4000-$10,000/ month Ad Spend (Paid to Google/Meta)
- Ideal for Mid Sized-Businesses
- Weekly Campaign Optimization
- Includes CallRail Tracking
$975/mo
Enterprise Level
- $10,000 and up/ month Ad Spend (Paid to Google/Meta)
- Ideal for Mid Sized-Businesses
- Weekly Campaign Optimization
- Includes CallRail Tracking
12% Ad Spend/mo
Frequently Asked Questions
Find answers to common questions about our Google Ad Management & Optimization Services.
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Do you offer reporting?
Yes, clients can be set-up on weekly, bi-weekly or monthly reporting branded to your company. Each report will contain the clients Google Ads (clicks, impressions, cpc, avg position, conversions, conv rate, etc) statistics and also compare those statistics to the previous weeks statistics. You can also view these stats on your Google Ad's Account at anytime!
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Do you use Landing Pages?
Yes we offer landing pages and in 99% of cases we require our clients to use a landing pages. Driving traffic to your homepage, like most local businesses do, is almost always a waste of money.
We build high converting, mobile optimized landing pages using Instapage which allows for real time A/B split testing to find the best version of the page. A high converting landing page is one of the biggest drivers in the success of your paid traffic campaign.
Why handcuff ourselves by not giving our clients the greatest chance for success?page.
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Does this include call tracking?
Yes we offer call tracking and call recording. We use CallRail. We also track calls back to which keyword drove the phone call as a conversion which helps with mid and long term campaign optimization.
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Do you setup and use Google Analytics
Yes, we do use Google Analytics. Every new onboard we do gets a new Analytics account (or we can use an existing one if you have one). This enables us to track everything more efficiently and also set up our in-depth call tracking as well.
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What does CPC mean?
CPC stands for cost per click and it means how much someone pays Google when their ad is clicked by a Google search user. This can be based on area, competetion, and Google's current pricing models.
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What type of Ad Budget do you recommend we start with?
That’s a great question but unfortunately hard to answer so I’ll go with “it depends”.
It depends on the niche, keywords, search volumes, the location and ultimately the markets CPC. Many local businesses can thrive on $1,500/mo ad budget while with that same budget in another niche a business would struggle to do well and gain traction. It comes down to the monthly search volumes in the market, the number of advertisers and how much the CPC’s are.
Before trying to determine this I’d recommend shooting us an email for advice prior to quoting your industry.
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How many leads can we expect per month?
That’s a tough question to answer because so many variables are at play. While we have experience and case studies in lots of niches the truth is every city/town/state is slightly different because a whole new set of companies are playing king of the hill shooting for top placement.
We are not mind readers and can’t read the future but we can take a look at your niche and city and give you our best estimates although we cannot guarantee any specific numbers.
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Will you set up conversion tracking?
Yes. Without knowing what keywords are turning into leads and which are wasting money its impossible to optimize a campaign. Our team will handle setting all of the conversion tracking up for you.
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What do you suggest for my Google Ad Schedule (Ads running / not running)
It’s in your best interest to set-up a time for your ads to start and stop…preferably only running the ads during business hours. Let’s be realistic, its not going to be the greatest lead that comes through at 3:58 am or a phone call that comes in after you’re closed for business.
We advise everyone run a little before business hours and a little after.Having said that, there are exceptions to this rule depending on the industry.
Need More Help?
If you have more questions or need assistance, feel free to reach out to us anytime.
Interested in our services? We’re here to help!
We’ll leverage Google Ads platform to put your USP (unique selling proposition) directly in front of your targeted local audience right at the moment they are searching Google in real time for your exact products or services. They search a problem, we offer you as the solution.
